They color outside the lines, refusing to conform to the status quo. Like the Black Sheep, they embrace their uniqueness, standing apart from the flock. Crook & Marker is a brand that defies convention and sees the world through a kaleidoscope of change. They are the misfits who challenge the norms and ask the questions that lead to innovative answers. With a rebellious spirit, they break the rules, shattering them over their knees, and creating a world that sizzles and pops with excitement.
Their vision is to reshape a world where conformity forces a choice between bold flavors and better-for-you options. Crook & Marker refuses to settle for ordinary, instead, they champion the extraordinary. They are the disruptors who reject the plain and embrace the bold.
Crook & Marker, a name synonymous with difference. They are the pioneers who bring a refreshing change to the scene. Founded by Ben Weiss, the visionary behind Bai Antioxidant Beverages®, he ignited a “bevolution” that challenged the notion that great taste and good-for-you can’t coexist. Fighting against the giants of the industry, he strove to provide flavor-packed beverages without excessive sugar and questionable ingredients.
Now, Ben is back at it again, determined to revolutionize the world of alcoholic beverages. Dissatisfied with the sea of sameness that plagues the shelves, he saw an opportunity to disrupt the market. Boring and bland seltzers, sugar-laden teas, lemonades, and spirits-based cocktails were no longer acceptable. Ben embarked on a mission to bring a smart alcohol movement into existence with the introduction of Crook & Marker. His fight has just begun, but his resolve remains unwavering—to deliver bold flavors and organic ingredients to a world that craves transparency.
Crook & Marker is the embodiment of audacity, challenging the norms and blazing a trail for those who seek a better drinking experience. With their unwavering commitment to flavor and quality, they are rewriting the rules of the game. Crook & Marker is here to make a difference—because different is what they do, and a difference is what they make.